why us?

QUALITY WRITING HAS EVERYTHING TO DO WITH ADVERTISING
Studies have shown that the number one factor affecting a magazine ad’s impact is how absorbing the articles are. Why? Readers treat their favorite magazines like their favorite authors. If they’re engaged, if they respect and trust a magazine and its writers, they won’t just wait around for the newest installment: they’ll seek out and read all the back-issues, buy subscriptions for stocking-stuffers, adorn their coffee tables, their night stands and most importantly, read and re-read. This type of loyalty is our editorial mission and the long-term exposure our sponsors deserve.

A PAID MAGAZINE MEANS BUSINESS
An unrequested, “freebie” magazine that arrives in the mail, amid the bills and catalogs, has a better chance of reaching a trash can than an actual audience. On the other hand, a magazine that is paid for at the newsstand or through a subscription is hard proof of a reader’s interest. A reader who pays, plans to spend time with their purchase. Our Yuba-Sutter Community Magazine understands the work of maintaining a paid periodical. It means a commitment to quality writing, relevant topics, innovative design and customer service. As a result, we can be honest with our sponsors when we say, “your audience is definitely listening.”

IN PRINT & ONLINE
Particularly in today’s economy, we know all to well that when it comes to an advertising budget, every penny counts! We have gone to great lengths to keep our costs competitive and our advertisement value unmatched.

—In addition to ad placement in print, our sponsors are listed on our website at no additional cost.

Strategically placed links from one quality website to another are the cornerstone of online success. These types of links will help to improve the overall visibility of our sponsors’ websites by giving them an additional tool to assist in advancing their websites in search engine results (Google, Yahoo, etc.).

TOP 5 REASONS
TO ADVERTISE WITH US

1. STRENGTH IN NUMBERS
Our Yuba-Sutter Community Magazine reaches over 120,000 readers with each issue. This number continues to grow, and particularly with readers who value the community-minded features of a quality, lifestyle magazine.

2. ADVERTISEMENTS THAT CLICK
Our sponsors renew their advertising commitment—strong evidence that Our Yuba-Sutter Community Magazine grabs readers and delivers results. We take just as much pride in our ads as we do any other feature of the magazine. We also recognize that each business has unique advertising needs, so please speak with a sales representative about our wide range of ad services and products.

3. A MAGAZINE WORTH FRAMING
Our Yuba-Sutter Community Magazine is widely recognized for its rich design features, stunning photography and literary style. Its unique commitment to feature local writers, poets and artists lends a refined distinctiveness to any advertising message.

4. STRATEGIC DISTRIBUTION
Beginning 2010, Our Yuba-Sutter Community Magazine will be placed in nearly every hotel room in the Yuba-Sutter area. Some of our local distribution outlets include real estate offices, medical facility waiting rooms, coffee shops and bookstores.

5. SHELF-LIFE THAT WON'T GATHER DUST
Our Yuba-Sutter Community Magazine is a bi-annual publication; every issue offers enjoyable and thought provoking articles that never outgrow their relevance. Also, as a guide to community events, businesses, organizations and resources, many readers refer to past issues for years. Finally, Our Yuba-Sutter Community Magazine is “souvenir material.” With its elegant, “book-like” feel, it is far more likely to be saved and cherished than a typical magazine.

READER DEMOGRAPHICS

Readers of Our Yuba-Sutter Community Magazine represent those who appreciate the beauty and majesty of Yuba and Sutter counties. For those who live in the local area, a sense of pride flourishes for this unique city which thrives on diversity. With the largest requested circulation of any magazine in the area, we are unique in our market, in that we have strong distribution both in print and on the web. With its elegant, “book-like” feel, it is far more likely to be saved and cherished than a typical magazine and is considered a heirloom publication that is kept as a souvenir, passed along, and given to others who may be visiting the area. We can be found on coffee tables and in professional boardrooms throughout the Yuba-Sutter area and afar.

Circulation & distribution

Bookstores, Newsstands & Retail Locations
Magazines available for purchase at local bookstores, newsstands and retail locations throughout Yuba-Sutter and surrounding communities.

SUBSCRIPTIONS
Beginning 2010, Our Yuba-Sutter Community Magazine will be available through subscriptions. Subscription-based magazines mean a greater commitment to quality and a higher regard for what people want and value.

IN-ROOM DISTRIBUTION
Direct placement in the area’s most exclusive hotels and property management companies, including high-end rental homes and condominiums—over 500 guest rooms, and replaced continually.

SPONSORSHIP/DISTRIBUTION AT COMMUNITY EVENTS
Our Yuba-Sutter Community Magazine is distributed at many local, community events such as The Yuba-Sutter Fair and The Yuba-Sutter Regional Arts Council gallery events.

NEW HOME OWNERS
Delivered directly to new home owners.

STRATEGIC DISTRIBUTION
Professional Offices—medical, legal, real estate and accountants

Restaurants & Coffee Houses—from Lattes to Italian cuisine

Health & Wellness—spas, hair salons and fitness clubs

Accommodation Lobbies—bed & breakfast, hotels, motels

Churches—from Christian to Sikh and everything in between

City & County Offices—city hall, downtown business associations

Retail—jewelry stores, furniture, print shops, etc.